I’ve spent 20+ years in retail — leading strategy, brand, and operations across growth-stage and established companies. I know what it takes to scale sustainably. Today, I work directly with founders and executives to cut through complexity and move forward with confidence, starting with my signature SWOT-first approach.

From running stores to leading strategy at the executive level, I’ve worked across every layer of retail. That perspective helps me connect the dots others miss — and offer grounded, actionable guidance.

I built Barber Consulting to stay close to the work I care about most: strategy. I intentionally run a solo practice to go deep with each client — offering clarity, focus, and tailored insights you won’t get from a traditional agency.