Helping Retail Brands Grow

I offer deep strategic guidance to retail founders and teams ready to scale with clarity. My work starts with structured analysis — not guesswork. Every engagement begins with a SWOT Intensive.

    • Build high-converting retail-specific marketing funnels

    • Integrate in-store and digital experiences for seamless engagement

    • Design effective CRM and loyalty programs that drive repeat business

    • Craft local marketing strategies tailored to your core audience

    • Concept and execute pop-ups, product launches, and immersive in-store events

    • Develop impactful seasonal campaigns that drive traffic and sales

    • Curate influencer and brand partnerships that align with your values

    • Launch memorable experiential marketing moments that connect emotionally

    • Identify and execute smart co-branding and cross-promotional opportunities

    • Build B2B collaborations that drive mutual growth

    • Lead innovation workshops to unlock fresh ideas with your team

  • Elevate your retail experience from transactional to transformational.

    This focused, high-impact session is designed for brands looking to rethink and refresh their retail strategy—whether you're operating brick-and-mortar stores, pop-ups, or a blend of physical and digital touchpoints. We take a deep dive into your current customer journey and identify opportunities to align your retail presence with today’s consumer expectations.

    What’s included:

    • Audit of your current in-store and digital customer experience

    • Review of merchandising, team engagement, and brand storytelling

    • In-store & online integration strategy recommendations

    • Ideas for community-based experiences and local engagement

    • Actionable roadmap to enhance traffic, connection, and conversion

    Perfect for:
    Brands that want to modernize their in-store presence, improve customer flow, and bridge online/offline engagement to boost loyalty and sales.

  • Get clear, get seen, and get results—fast.

    This 2–4 week sprint is built for brands that need a powerful shot of momentum. Whether you’re preparing for a product launch, seasonal campaign, or brand refresh, this offer helps clarify your brand voice, sharpen your strategy, and create a buzz that drives measurable growth.

    What’s included:

    • Brand audit and positioning refinement

    • Custom campaign concept or promotional plan

    • Creative direction and content ideas tailored to your audience

    • Influencer, partnership, or PR strategy (based on goals)

    • Final roadmap with clear next steps and quick wins

    Perfect for:
    Emerging or growing brands looking for a fast, focused strategy to boost visibility, engagement, and traction—without a long-term commitment.

  • A 2-week deep dive into your brand’s internal and external environment, delivered as a structured, insight-rich strategy brief.

    What you get:

    • A full SWOT audit (Strengths, Weaknesses, Opportunities, Threats)

    • Custom strategic recommendations (short + long term)

    • A 60-minute walkthrough call to align on key priorities

    Who it's for:

    • DTC brands

    • Retail teams facing growth decisions or strategic pivots

    • Founders and execs who want clarity — fast

  • A hands-on engagement to turn your SWOT insights into a clear 3–6 month strategic action plan. I help you prioritize initiatives, sequence major decisions, and align your team around next steps.

    What you get:

    • A custom roadmap broken down into focus areas, quick wins, and long-term priorities

    • 2–3 strategy calls to pressure test ideas and make real-time tradeoffs

    • Optional leadership alignment workshop or team playback session

    Who it’s for:
    Brands that are ready to move from clarity to action — and want support making smart strategic tradeoffs.

  • This a 90-minute 1:1 strategic session designed for founders and operators of product-based businesses who are ready to stop guessing and start leading with clarity.

    What you get:

    • 90-Minute Strategy Call where we map your current business model and challenges

    • 3–5 core focus areas for your next growth phase

    • Strategic Action Plan (PDF)

    Who it’s for:

    • Product-based founders feeling pulled in too many directions

    • Brands stuck between growth phases (e.g., DTC → wholesale, founder-led → team-run)

    • Founders needing a neutral, strategic eye before hiring, scaling, or pivoting

  • Ongoing access to me as your outside, inside advisor. I join your leadership conversations, provide decision support, and help you stay aligned with your strategic direction — without the cost or commitment of a full-time hire.

    What you get:

    • Monthly or bi-weekly 1:1 strategy calls

    • Slack/email access for feedback and quick insights

    • Light-touch advisory on product, positioning, or operational shifts

    • Optional prep or debrief support for board meetings or launches

    Who it’s for:
    Founders and executives who want a trusted, experienced thought partner as they scale — someone who knows their business inside and out.

  • Facilitated, insight-rich sessions for your leadership or brand team — designed to align everyone around vision, positioning, and priorities.

    What you get:

    • 1 or 2-day custom workshop (virtual or in-person)

    • Pre-workshop interviews + agenda planning

    • Team exercises on SWOT, brand positioning, or strategic tradeoffs

    • Full debrief and summary report

    Who it’s for:
    Retail teams navigating change, leadership transitions, or major growth stages — where strategic alignment is critical.