From Audit to Clarity: How I Work
My proven, step-by-step method guides retail brands through growth — from deep insights to creative activation and continuous optimization. Each phase builds on the last, ensuring your campaigns are not just creative, but deliver measurable results.
discovery ⟶ swot ⟶ strategy ⟶ support
Step 1: Discovery
A 30-minute call to understand your goals, challenges, and whether we’re a good fit.
Step 2: SWOT Intensive
A 2-week sprint where I analyze your brand through a structured SWOT lens — including interviews, data review, and market scan.
Step 3: Strategic Map
You receive a clear, custom roadmap that identifies the right moves to make next — and the distractions to ignore.
Step 4: Ongoing Support (Optional)
I offer fractional strategy support for select clients who want a long-term partner in strategic thinking.
Why It Works
Our system is designed for results-driven success — combining data-backed insights with creative ideas, then activating and continuously optimizing to maximize impact. This cyclical process keeps your brand growing sustainably and adaptively.
Let's Connect
Looking to grow your brand, excite your customers, and stand out in retail?